The giant flow of information on the Internet leads to the emergence of myths and misconceptions about various areas and themes. SEO – Search Engine Optimization – does not escape this reality.
The myths that circulate around SEO often stem from ignorance and an eagerness to achieve quick results. The danger lies in the fact that this ignorance leads to these myths being assumed, most of the time, as truth.
All the great myths about SEO, end up leaving several professionals and entrepreneurs confused and not sure which way to go. In this way, the best recommendation we can give is to always question the information and prove the veracity of the facts and fundamentals.
In this article we share 5 main popular myths related to SEO stand out:
Myth 1: Content Marketing Is Everything For SEO
In a way, this statement is true. The creation of useful and relevant content for the user can be a source of benefits for a web page. However, other elements are needed for the effects on SERP – Search Engine Result Pages if they start to feel.
This is where factors such as quantity and quality of external links received, keyword research work, image optimization, usability, design, and page loading speed, among others, come in. All of these concepts must go “hand in hand” with content creation since some do not work without the other and only then will the long-term results be visible.
Myth 2: Linkbuilding Is Irrelevant
This myth has been fueled especially after John Mueller, webmaster trends analyst at Google, said that link building would be something he “would try to avoid”.
Naturally, this statement was misinterpreted. Links continue to be an important ranking factor. However, what John Mueller wanted to convey is that link building must be something natural, built over time, guaranteeing to Google a relationship with quality links.
The focus should not be only on link building since the strategy can be less productive. However, it should also not be overlooked. The concepts “link building” and “content” must go hand in hand, so that the links refer to the context of the content and there is, together, a balanced approach.
Myth 3: Keyword Research Is Not Essential For SEO
Following the launch ofTweet